About Me

I love my career in digital marketing because it brings together technology, creativity, and people.

7️⃣ Seven Years of Experience

I have over seven years of experience creating marketing campaigns that grow brand awareness and generate leads.

💻 Digital Campaigns

My strengths are in multichannel digital campaigns, including web & blog strategy, search engine ads, social media community building, and virtual events.

📬 Traditional Campaigns

Throughout my career, I've also created campaigns in traditional mediums including mail, print ads, in-person events, and print collateral.

Fintech Digital Marketing

I spent nearly two years as the Digital Marketing Manager at redIQ. There, I created campaigns to convince finance enterprises to evaluate real estate investments with redIQ. My audiences ranged from entry-level financial analysts to highly technical real estate underwriters. I worked with Product, Sales and Business Development teams to meet multi-million dollar revenue goals, successfully culminating in an acquisition.

✅ Recent Results

Compared to the first half of last year, in the first half of 2024:

◈ I grew blog page views by 370% ⬆️ ,

◈ boosted conversions by 36% ⬆️ ,

◈ reduced cost-per-mille by 40% ⬇️ ,

◈ and shrank cost-per-click by 24% ⬇️ .

Nonprofit Marketing and Communications

Before redIQ, I spent over five years in marketing and communications at Row New York. I worked on a Development team that fundraised for a $4 million annual operating budget and $19 million capital campaign. My campaigns targeted corporate sponsors, individual donors, program participants, event attendees, government officials, and board members.

✅ Results

◈ I hosted 7 virtual events in 2021 that directly

◈ raised $600K in donations 🎗️,

◈ activated hundreds of donors 🎯,

◈ won an award 🏆,

◈ and engaged corporate sponsors 🚣.
◈ I managed an several channels including an active Instagram community that grew by 115% 📈 in one year.

Artificial Intelligence Student

I’m currently pursuing an MBA in Artificial Intelligence at Ball State University. My goal is to graduate in May with extensive knowledge of the artificial intelligence landscape and its effects on consumer behavior. I graduated with a BBA in economics from Temple University.