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A Day In The Life
Content Creation
My Role
Creative Director
The Goal
To display the work ethic required to be a Row New York athlete
The Result
The video linked below was shared over various channels and repurposed several times.
Details
I had the idea to film a Row New Yorker on his journey from his home in Manhattan, to school at Governors Island, to practice in Washington Heights. I worked with videographers and with the participant to film his day. I wanted donors to see that Row New Yorkers work diligently daily to improve their craft.
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