Social Media Marketing
My Role
Community Manager and Content Creator
The Goal
To engage with various stakeholders including participants, donors, board members, and community members.
The Result
Quickly built an active and engaged community
Increased organic reach by 115% in 2021
Activated hundreds of people to attend events and donate
Converted hundreds of spectators into donors
Details
Instagram was one of the four social media channels I managed at Row New York. I created content by telling stories, designing graphics, taking photographs and shooting videos.
To multiply my ability to post frequently, I activated the Instagram Team™️, a rotating crew of staff and participants who created content. I valued our participants' online safety, so I designed (and enforced) guidelines that guarded their privacy.